Modernization of Creative Culture’s AWS infrastructure improves reliability and scalability

Overview

Creative Culture, a cross-cultural consultancy that unlocks global brand potential through cultural intelligence, faced challenges with their Project Management System that hindered their ability to scale and efficiently serve clients. Partnering with Lambert Labs, they modernized their infrastructure by containerizing on AWS. This solution, leveraging services like AWS Elastic Beanstalk and Amazon RDS for MySQL, delivered improved performance, reliability, and scalability, enabling Creative Culture to grow their business and better support their unique, collaborative approach.

Opportunity / Customer Challenge

Creative Culture is a cross-cultural consultancy that unlocks global brand potential through cultural intelligence. As a company passionate about driving inclusion, they faced significant challenges with their Project Management System. They needed to develop a customized system and rebuild their infrastructure to support growth and continue delivering their unique solutions to brand owners and their agencies in a fully collaborative environment.

The legacy software suffered from outdated features and a lack of necessary upgrades, issues that previous developers hadn’t fully identified. This hindered Creative Culture’s ability to optimize project management and deliver the best possible experience.

Their application server and database were running on the same server, creating performance and scalability limitations. The deployment processes were manual and lacked proper documentation, making it difficult to safely deploy new features.

Solution

To address Creative Culture’s challenges and enable a more scalable and reliable Project Management System (PMS), Lambert Labs implemented a comprehensive solution leveraging a range of AWS services. The core of this solution involved modernizing Creative Culture’s PMS from an Amazon EC2–centric stack to a modern, service-oriented AWS architecture.

The foundation of the new infrastructure was built using Elastic Beanstalk, providing a platform for deploying and managing the containerized Django application. This facilitated scalability and simplified deployment. The application was containerized using Docker, ensuring consistency across environments. RDS was utilized to provide a managed database solution, enhancing reliability and performance. Amazon S3 was used for scalable object storage. Amazon Elastic Container Registry was used to store the Docker images. AWS Certificate Manager was used to provision SSL certificates.

To enhance security and network isolation, separate virtual networks were established for staging and production environments using Amazon Virtual Private Cloud. The architecture incorporated a layered approach, with Elastic Load Balancing load balancers residing in public subnets and the application and database layers placed within private subnets.

Lambert Labs has finished the first phase of the development that had multiple development requests along with measurable outcomes. They have achieved the objectives within the deadlines, and the results have been excellent. Moreover, the team communicates updates to the client regularly. (George Neale, Operations Manager, Creative Culture)

Outcome

The modernization of the AWS infrastructure delivered significant improvements for Creative Culture, enabling them to better serve their clients and achieve their business goals. The updated solution is now more reliable and supports the quick and safe introduction of new features to their Project Management System (PMS). This transformation in deployment processes allows Creative Culture to respond more effectively to their clients’ needs and stay ahead in a competitive market. Overall, the AWS infrastructure has empowered Creative Culture to enhance their PMS in terms of performance and scalability, enabling the organization to better serve their clients and continue driving inclusion through their work.

Monolithic, EC2 centric approaches on AWS usually only get you so far. After modernizing their infrastructure, Creative Culture is benefiting much more from the cloud. (George Lambert, Founder & CEO, Lambert Labs)

About Creative Culture

Creative Culture is a dynamic cross-cultural consultancy dedicated to unlocking global brand potential through cultural intelligence. They partner with brand owners and their agencies, fostering a collaborative environment to deliver impactful solutions. Committed to driving inclusion, Creative Culture leverages their expertise to help businesses thrive in diverse markets.